ATA Trade Show to Record-Breaking Numbers

Posted by Amy Hatfield on January 16, 2014 in Trade Show2014 ATA Trade ShowA record-setting total of 1,047 retail and distribution buying companies represented by a near-record 3,193 individual dealers, distributors and buyers attended the show, which is good news for the business value of the event. Photo: Shane Indrebo

“We all wait with anticipation as major bow manufacturers…release their newest products at the ATA Show in January each year. This year it’s no different…trust us, there’s plenty to drool over.” – Petersen’s Bowhunting

It’s been dubbed the “big show for the bow,” and that rings true as a rallying cry for the annual ATA Trade Show, but it’s also a million other things.

For starters, it’s like a “second Christmas.” At least that’s what many eager retailers called the event through comments and posts on their shop’s social media accounts. Yet, the 2014 ATA Trade Show, held in Nashville, Tenn., at the newly constructed, downtown Music City Center, remains — first and foremost — a business opportunity for thousands of ATA members.

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2013 ATA TRADE SHOW

ata-featureThis year the ATA Trade Show will be held at the Kentucky Exposition Center in Louisville, Kentucky from January 7th to 9th.  The 400,000 sq ft of exhibit space will have over 500 exhibitors and are expecting over 8000 attendees with over 300 media representatives.

The ATA Trade Show is the archery and bow-hunting industry’s LARGEST show and the industry’s MOST INCLUSIVE. The ATA Trade Show is a member-driven event to promote commerce within the archery and bow-hunting industry. Owned and operated by the ATA, the show is closed to the public and is an order writing event.

This year’s show offers 33 free seminars including “Understanding bow fit and balance, plus shooting form” by Bernie Pellerite on Monday, “Understanding back tension and target Panic” by Bernie Pellerite on Tuesday and “Introduction to Japanese and Korean traditional archery” by K.I. Koppendreyer & Thomas Duvernay on Monday and Wednesday. Check out the complete list of seminars and speakers here.

Attendees can plan their visit online by exploring the online floor plan and exhibitor directory. You can search for products and exhibitors, print the floor plan in real time and create your personalized Expo Plan. Be sure to visit Cartel Doosung in booth 2618 as they showcase their line of products including accessories, bow stands, sights, peeps, traditional bows, and archery accessories.

This year attendees can also access the floor plan and directory while on the go using a web-enabled mobile device. Simply type the following URL into their mobile browser: chirpe.com/ATATrade2013

Arrows Series – Part 2: Measurements

As we start to dive deeper about arrows, my goal is to simplify the information so young archers can have a good basic understanding; it is not meant to be all in compassing or a physics lesson, remember I am still learning too. Therefore, the next step is to understand how arrows are measured and how to determine draw length.

The Archery Trade Association (ATA) formerly the Archery Manufacturers and Merchants Organization (AMO) has the following standard for measuring draw length:

AMO DRAW LENGTH STANDARD

For Manufacturers

Draw length is a specified distance, or the distance at the archer’s full draw, from the nocking point on the string to the pivot point of the bow grip (or the theoretical vertical projection of a tangency line to the pivot point parallel to the string) plus 1 3/4”. Draw length from pivot point shall be designed at DLPP (Draw Length Pivot Point) and shall be called TRUE DRAW LENGTH.

EXAMPLE: 26 1/4” DLPP plus 1 3/4” is the equivalent of 28” draw.

For Dealers and General Use

For practical reasons not requiring precise terms, draw length is the distance, at the archer’s full draw, from the nocking point on the string to the back of the bow at the arrow rest.

EXPLANATION: The standard Manufacturers is consistent with the Bow Weight Standard as related to the pivot point. The DLPP plus 1 3/4” is compatible to previous concepts of draw length. Draw length for Dealers and General Use relieves the burden of preciseness not required for general use and facilitates determining arrow length. THIS STANDARD SUPERSEDES THE PREVIOUS STANDARD.

This can be technical and confusing, however with most recurve risers, the distance of the draw length pivot point (DLPP) to the front edge of the riser is 1 ¾”. Therefore, in general terms…

Your approximate draw length is equal to the distance from your string to the front edge of the riser at full draw.

You could use a measuring tape to measure this distance however unless you have a very consistent anchor point and good form you will have varying results, since you should measure several times. Therefore, any archer who is at the point they are fining tuning arrows for high-level of performance they should consult a professional. Otherwise, I would suggest you use the following simple method to determine your draw length.

Arms Length method

Using a ruler (or other straight stick), place one end in the “V” of your neck (where your neck meets your chest ) and relaxed, reach straight out until your palms touch the ruler. At the point for your fingers is your approximate draw length. Your arrows should always be at least 1” to 2” longer than your draw length for safety reasons and young archers often need to set their arrow length little longer ( 2” to 3” ) to allow for growth.

This gives you a basic understanding of draw length and how arrows are measured, however, things get very complicated for young competitive archers who are still developing and growing in size once you add-in arrow stiffness and flex, arrow cost, type of equipment and bow weight.

It is important to understand how things are measured so you can understand why you are using the arrows you have.  I highly recommend you visit your local archery professional for assistance.

2012 ATA TRADE SHOW

From January 10th to 12th, the Greater Columbus Convention Center in Columbus, Ohio will host the 2012 Archery Trade Association (ATA) Trade Show. The 300,000 sq ft floor space for the event is completely sold-out with, as of December 30, 2011, 513 exhibiting companies, including 69 companies who have not previously exhibited.

The ATA Trade Show is the archery and bowhunting industry’s LARGEST show and the industry’s MOST INCLUSIVE. The ATA Trade Show is a member-driven event to promote commerce within the archery and bowhunting industry. Owned and operated by the ATA, the show is closed to the public and is an order writing event. This year’s show is expected to have over 8,000 total attendees, 3,000 Buyers and 300 Media Representatives

The trade show also offers early morning seminars from 7:15 – 8:15 AM with keynote speakers. This year’s topics includes“Welcoming Women into Shooting Sports” by Karen Butler,“UnderStanding Bow Fit and Balance, plus Shooting Form” by Bernie Pellerite, “Building the Perfect Arrow” by Tim Gillingham and “ATA’S Community Archery: Growing the Sport” by Michelle Doerr. Check out the complete list of seminars and keynote speakers here.

This year Cartel Doosung will be in booth 1715 showcasing their new line of products including accessories, bow stands, sights, peeps, traditional bows, and archery accessories.  If you are planning to attend, be sure to visit their booth just a couple of rows to the right of the main entrance. For a complete list of all the vendors and to plan your visit, try using the show’s interactive map of the event found here.